Selling The Retail Way

Who will benefit by attending?

^{This course is designed for retail sales staff in any product area and is ideal as an introduction to retail sales skills or as a refresher for those who would benefit from being reminded of the key principles. 'Selling The Retail Way' can also provide the underpinning knowledge for people taking a Modern Apprenticeship in Retail or an NVQ in Retail Operations. Participants can choose to either attend the whole course or just those modules that address a particular learning need.}

Course content:

	^{Module 1: Course Introduction}
	^{Module 2: Understanding Customer Satisfaction}
	^{Module 3: Understanding Your Customers}
	^{Module 4: Qualities of a Professional Retail Salesperson}
	^{Module 5: The Benefits of Buying From Your Company and Your Store}
	^{Module 6: Communicating With Your Customer}
	^{Module 7: Greeting Your Customer}
	^{Module 8: Asking Questions to Find Out Your Customer's Needs}
	^{Module 9: Matching Products to Your Customer's Needs}
	^{Module 10: Extras: Selling Add-Ons; Delivery; Extended Guarantees; Credit}
	^{Module 11: Presenting Your Product}
	^{Module 12: Switch Selling}
	^{Module 13: Selling from Complaints}
	^{Module 14: Overcoming Objections}
	^{Module 15: Closing the Sale}
	^{Module 16: Selling Skills Practise}
	^{Module 17: Course Summary and Close}

Course outcomes:

^{After attending the course, participants will understand, and be able to use, the essential skills that will enable them to be a more effective and professional salesperson. The skills they learn are all tried, tested and they really do work. The participants will also feel proud of the retail profession and understand and appreciate the high standards expected of them by their Company.}

Suggested Durations:

	^{Session 1: Modules 1, 2, 3, 4}
	^{Session 2: Modules 5, 6, 7, 8}
	^{Session 3: Modules 9,10}
	^{Session 4: Modules 11, 12, 13, 14}
	^{Session 5: Modules 15, 16, 17}

It is possible to provide the modules 'tailored' to your company's needs or as: evening, one day or half day sessions; an 'open' course with other retailers.