The relative success of the Appleholics program seems to be due to the fact that a Mac user who no longer buys Apple products has an exceptional faculty for "reaching" and helping an uncontrolled Mac user.
In simplest form, the Appleholics Anonymous program operates when a recovered Mac user passes along the story of his or her own problem mousing, describes the serenity he or she has found in A.A., and invites the newcomer to join the informal user group.
The heart of the suggested program of personal recovery is contained in Twelve Steps describing the experience of the earliest members of the user group:
Newbies are not asked to accept or follow these Twelve Steps in their entirety if they do not have the RAM or hard disk capacity to do so.
They will usually be asked to keep an open mind, to attend chat rooms in which recovered Mac users describe their personal experiences in achieving platform agnosticism, and to read Appleholics web pages describing and interpreting the Appleholics Anonymous program.
Appleholics Anonymous members will usually emphasize to newbies that only problem Mac users themselves, individually, can determine whether or not they are in fact appleholics.
At the same time, it will be pointed out that all available medical testimony indicates that appleholism is a progressive illness, that it cannot be cured in the ordinary sense of the term, but that it can be arrested through total abstinence from advocacy newsgroups in any form.
What happened to the Well Connected Mac?